DENIMANIAC » levi’s

Q&A | Maurizio Donadi, Levi’s XX

SY — Tue, 19 Oct 2010 06:00:14 +0000

Maurizio Donadi

Based in Amsterdam, Levi’s XX is the relatively new premium clothing label of iconic denim brand Levi’s. Sportswear International talked to Maurizio Donadi, head of the Levi’s XX division, about how Levi’s Vintage Clothing is becoming more and more global and about Levi’s XX new sub-division Made & Crafted.

Please tell us the difference between LVC and Made & Crafted.

As a kind of nickname, LVC is workwear and Made & Crafted is church wear. Clean outfits that you wear on a Sunday to be with your family. If LVC is about the rigid and unwashed interpretation of workwear, Made & Crafted is about elegance and innovative casualwear which Levi’s has never done before. The trend was always to look at the history and reproduce and reproduce. Levi’s Made & Crafted has a new twist to it. It’s almost luxury in the arena of jeanswear.

Can you tell us more about LVC and the new Levi’s XX division?

Although LVC was born in 1999 it was never global. It was a much smaller selection of products and was distributed in different ways in Europe, Japan or the US. There was no consistency. There was a desire for that kind of product but it was never fully developed. So in 2009 Levi’s decided to open a new division called XX which is nothing more than a unit that takes care of and develops the top of the pyramid of Levis brands: LVC and Made & Crafted. They are now both developed globally. It’s one range for the entire world – one voice, one language, one religion. Our design team is made up of scientists not fashion designers. We look at fabrics and washes with a microscope. Half of this store represents the biggest selection of made in the U.S. products anywhere in the world. 90% of what we make is made in LA.

Read the full interview at sportswearnet.com.

Bellerose SS11 Men’s Lookbook

SY — Thu, 02 Sep 2010 15:38:06 +0000

Bellerose is a Belgian brand created in 1989. A collection inspired by original vintage garments and genuine workwear. Timeless and utilitarian, union made with military and old school influences – in other words – exactly what we like. The Bellerose stores also feature the likes of Engineered Garments, Haversack, LVC, Post O’Alls and many more Denimaniac favorites. Take a moment to flip through the brand’s spring/summer 2011 men’s lookbook.

www.bellerose.be

Levi’s x Filson Collaboration

SY — Wed, 11 Aug 2010 15:52:25 +0000

Levi's x Filson Booklet

Everybody’s talkin’ ’bout revolution Levi’s x Filson collaboration. If you’re interested to learn more about the new workwear line by these two American Heritage labels we suggest you head over to Mister Crew’s blog (one of our favorite reads). Besides the general info, the Mister had the chance to check out the merchandize in person and share it with us. Check it out.

mistercrew.com

Robert Geller for Levi's F/W 09

SY — Sun, 23 Aug 2009 15:41:18 +0000

Take an award winning NY based menswear designer, give him access to an iconic denim brand’s archives, and what do you get? You guessed – a big buzz generation/collection. But in the case of Robert Geller for Levi’s the hype is well deserved! Geller’s weathered, turn-of-the-century aesthetic is a perfect match to Levi’s image and history, which resulted in a capsule collection (11 items) boasting with well crafted, carefully detailed, vintage inspired denim pieces.

“The most important thing I tried to do was to get to the source of what I think makes Levi’s so cool, while bringing to that my own ideas that might make the garments more modern and nice for my customers” Geller said, “job well done!” we say.

From Sept. 10 at select Bloomingdale’s and bloomingdales.com, and at select Levi’s stores from Sept. 21

More images of the collection after the jump

(via WWD and men.style.com)

Best Denim Shops | Burg und Schild

SY — Tue, 30 Jun 2009 10:04:36 +0000

Berlin’s Burg und Schild is the third entry in our best denim shops survey. Established in late 2007 by Kay Knipschild and Shane Brandenburg – the store undeniably benefits from the vast experience of these two pioneers of clothing and men’s fashion in Germany, and almost immediately became the hot joint for men who seek quality and heritage.

Burg & Schild – Rosa-Luxemburg 3, Berlin

More after the jump

The owner’s passion for denim, classic cars, motorbikes, militaria and americana gets an expression in the list of brands the shop hold – a who’s who catalog of premium quality and classic tradition, with the likes of: Levis Vintage Clothing, Denim Demon, Edwin, Atelier la durance, Studio D’artisan, Red Wing shoes, leather offerings from Aero Leathers and vintage specially sourced Biker Jackets.

On a more casual note Baracuta, Carhartt and Rogues Gallery are extensively represented. There are also a plethora of accessories ranging from speedster helmets to motorbike goggles to custom made B&S jewelry.

Special services like a custom made leather jacket with exclusively made blanket linings and a personalized stamp are constantly added. Hey, they’ll even screen a classic movie and put a cold beer in your hand, so if you happen to be in Berlin…

Best Denim Shops | Tenue de Nîmes

SY — Mon, 08 Jun 2009 13:33:20 +0000

What elements make a denim shop being one of the best? Is it their selection of brands? Is it the décor? Maybe it’s the atmosphere, or the passion of the owners? Well, why not all of the above? In todays over populated marketplace we need to segregate the best from the rest!

The first post in our global survey begins in Amsterdam, where two denim aficionados Menno van Meurs and René Strolenberg launched their shop ‘Tenue de Nîmes‘ in November last year.

Divided into two sections – in the ‘old’ part of the store you’ll find denim brands like: Levi’s Red, Lee jeans, Denim Demon, IJIN Material, Momotaro jeans, Nudie Jeans and G-star. In the ‘new’ part Tenue de Nîmes presents a blend of contemporary fashion for men and women, with brands like: Whyszeck, Cheap Monday, Velour and the handmade Tenue de Nîmes private label.

Add to all that shoes, books, accessories, vintage design and carefully planned surroundings and you get one of the best (denim shops).

Tenue de Nîmes – Elandsgracht 60, Amsterdam

More images after the jump

Levi's Archive at oki-ni

SY — Mon, 08 Jun 2009 08:47:01 +0000

oki-ni have just launched the second installment of their Levi’s archive, part of their features section. All items are collector’s pieces and you can’t buy them, but take a look to see how history is repeating itself…

Learn more here.

More pictures after the jump