Edwin SS11

Our friends at Edwin Europe kept to their element for the shoot of their SS11 presentation, the latest in the brand’s non-conforming, independent spirited lookbooks. The ‘models’, Edwin guys’ friends and family, were photographed wearing the next spring collection in their natural habitat, allowing for a relaxed and casual lifestyle to come through. The photographs were not retouched, leaving the imperfections of life and dust present – a clear reference to the philosophy behind the brand’s core product – denim. Keeping it real, that’s the way we like it… take a look.

www.edwin-europe.com

More images after the jump

Edwin’s Fall/Winter 2010 tops. Key Pieces and Styles: British Millerain Cagoules sit next to US Navy deck jacket silhouettes and leather bomber jackets. Denim jackets are blanket lined paying homage to the true fabrics of the spirit of mid west Americana and work-wear.

Many more images after the jump, Check part 1 for bottoms

…and that’s it!  ; )

The Fall/Winter 2010 collection from Edwin is steeped in influences from America’s colorful and historic past. The influences resonate the dislocation and in turn ‘accidental freedom’ experienced by the post Vietnam late sixties generation where particular focus falls on the road and escapism. It’s not about running away it’s about embarking on the journey of self-discovery finding identity as an individual in a dysfunctional era. It’s a new dawn in society and the sub culture is about to get loud proud deep down and dusty!

The garments and overall collection styling represent the emotions and physical experiences gained through adventure and a ‘work hard, play hard’ hedonistic mentality.

Dust, dirt, grit, grime, beer and blood infect the washes of the denim giving a genuine ‘lived in’ feel. The shirting, jackets and knitwear are heavy and utilitarian representing the protective layer needed when living life alone on the road and on the edge – it’s the uniform of the nomad, the costume of the loner.

Many more images after the jump, check part 2 for tops

The images presented here are those that reflect the ideas of Edwin’s F/W 10. This is not so much a Lookbook, but a collection of Portraits that reflect the mood of the collection.

More images after the jump

Using a specially developed uneven thread used for warp and weft throughout the Vintage collection, these 13 oz Japanese Selvage denims by Edwin are produced on shuttle weaving machines, the two elements combining to create a feeling of old fabric. The Selvage, named 日の丸 Selvage (Hinomaru Selvage) was designed to reflect the colours of the Japanese National flag. The wash is made to look like the denim is worn out with uneven colours across the denim including the extension & contortion of around the waist that vintage denim provides. The denim is carefully worked by skilled craftsmen to get the desired results… Pretty cool, huh?! Gotta get me a pair of these!

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Here’s a look at Edwin‘s fall/winter 2010 collection as seen at the Bread & Butter tradeshow last month in Berlin. “The garments and overall collection styling will represent the emotions and physical experiences gained through adventure and a ‘work hard, play hard’ hedonistic mentality. Dust, dirt, grit, grime, beer and blood infect the washes of the denim giving a genuine “lived in” feel to the denim. The shirting, jackets and knitwear are heavy and utilitarian representing the protective layer needed when living life alone on the road and on the edge – It’s the uniform of the nomad, the costume of a loner”

More images after the jump

(Images via contemporarystandard)

Always playful and crafty, British label Folk continue with their tradition of showing their collection in a video format. This time it’s the spring/summer 2010 collection which expands on previous collections with shirting and chunky knitwear that has become part of Folk’s DNA, complemented by what have previously been smaller elements of the collection in categories such as Jersey, Outerwear, and Accessories. Also to be expected this season the first Folk denim made in collaboration with Edwin. Turn on your speakers and enjoy.

Following their successful collaboration with Folk, denim brand EDWIN are at it once again. This time they have linked together with Oregon based mills PENDLETON to create a shirt featuring Pendleton Wool in an exclusive colour way, lined with Kaihara denim detailing. A little info on the Kaihara mills: Established in 1951 with 34 machines, by 1970 the Kaihara mill had developed indigo rope dying machines and started a delivery of rope dyed denim in Japan. By the early 90s the mill introduced ring yarn spinning and vintage production by narrow width shuttle machines. Kaihara is renowned for the sanforised selvedge it’s produced for decades. The Edwin x Pendleton Woolen Mills shirt is a special project with limited run of 300 pieces, available at retail in July.

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Edwin‘s S/S 10 ‘ready to wear’ collection derives its solid aesthetic from the subject of ‘maritime’. With nuances of maritime history and culture, the resulting collection exemplifies the credibility and respect for a great time in history. Worn out vintage effects find inspiration in wave battered cliff faces and sea aged fishing boats and is applied to tees, shirting, lightweight jackets and outerwear. As for denim, Edwin’s core element, S/S 10 sees new lines, fits, classic styles reintroduced and brand new washes segmented into time periods that denote the natural wear process.

The seafaring, work-wear esque aesthetic compliments the denim to a tee, and is part of a concise and finely tuned collection, not too grandiose or diverse to alarm loyal customers yet strong enough to intrigue and excite the new breed.

The sharp eyed among you may notice a familiar shoe in the images. The fruit of Edwin and Folk’s collaboration for the next spring/summer is yet another part of Edwin’s effort to establish itself as a fully-fledged brand by broadening its spectrum and introducing its customer with a total-look, head-to-toe collection.

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I’ve been a fan of Edwin for a long time now (I got my first pair of Edwin’s ten years ago…), so you can guess how excited I am bringing you these images from their A/W 2009 lookbook. Plaid, chambray, denim and leather all play a part in the collection, and what better way is there, rather than depicting the product in a rural and rustic environment complementing the hues and fabrics whilst accentuating the style present within the collection? Job well done guys!

More images from Edwin’s A/W 09 lookbook after the jump

Edwin and Folk are two labels we’re really fond of here at Denimaniac; the first for its genuine jeans, and the next for their cool hand-made looks. You can guess how happy we were to learn about their collaboration for S/S 10. Together they have created a range of footwear pieces designed to complement the Edwin collection – taking the strongest elements from Folk’s flair for creating modern, classical footwear while incorporating classic denim detailing. We just can’t wait till we put our hands on their blue(‘s) shoes!

More images after the jump