55DSL Fall-Winter 2010

Created in 1994 as an experimental spin-off of Diesel, 55DSL, the Italian Streetwear/sportswear inspired brand has grown into a full-fledged youth fashion label on its own right. Here’s a look at the brand’s fall/winter 2010 lookbook.

www.55dsl.com

More images after the jump

Diesel Black Gold Spring/Summer 2011

In her second season as creative director for Diesel Black Gold, designer Sophia Kokosalaki went to the Milan runway with a wink to sartorial construction. Work-in-progress details appeared on the hems of jackets and shirts, such as the image of a measuring tape. Meanwhile, the brand’s core – denim – was worked every which way in terms of washes and treatments, resulting in the premium jeans the label is known for.

More images after the jump

(Via WWD)

Diesel’s Streetwear label, 55DSL men’s collection for this summer is clean and simple with bright colors and sporty silhouettes. It’s an easy look with a bold, graphic personality and the use of natural cottons makes it cool with an elegant twist.

Shirts have a new lease of life thanks to acute attention to detail and a focus on fit. Cool cardigans come in vibrant summer colors with sporty pops, bold graphics and monochromatic dip-dyed treatments. Autumn’s colour-blocking is back in subtle shades, while metallic materials take over the “5 seasons Jacket.”

Pants are also taking a classic turn. A varied mix of chinos, both sporty and classic, as well as fresh lightweight cottons, classic twills and a military canvas all reaffirm a push to a more natural look. Jeans come in dark and light stonewashed varieties, as well as pastel-hued stonewashes.

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Bruno Collin, editor and founder of the French magazine WAD and former French editor of Sportswear International, is the new creative director of Diesel. Collin will manage a team of internal and external creative consultants for the successful Italian denim and sportswear brand.

“Today, more than ever, I want Diesel to express its DNA in the most creative and innovative way,” said Renzo Rosso, president and founder of the group. “The fashion world has radically changed in the last years and, for this, the creative process needs to innovate. I believe in combining and making different talents collaborate together: designers, stylists, photographers and artists. This is just the beginning of a revolution that will transform the team and all of the brand’s creative processes.” Collin added: “Diesel is one of the brands I have been following almost obsessively throughout my whole career. My role will be primarily the one of an alchemist and an orchestra director. The energy of this brand simply needs new expression and inspiration channels.” Diesel Black Gold’s creative direction will be kept separate from Diesel.

(Via Sportswear Int.)

Here’s a preview look at Diesel‘s premium line, Diesel Black Gold spring/summer 2010 collection. As always the line blends its premium, Japanese inclined denim with a more elegant, sartorial pieces and sporty silhouettes to create an edgy but sophisticated look. No alarms and no surprises, in Radiohead’s words.

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(Images via superfuture)

Here’s a preview look into Diesel men’s spring 2010 RTW collection shown in Milan during fashion week. The display was anchored by a smoking wreck of a car. Here Diesel’s core line—designed to look like it had survived a fire—was strewn about with scorched household objects. Jeans and outerwear looked smoke stained, singed and trampled, and T-shirts were printed with hazard warnings. Is this Diesel’s wink on the fashion market during this economic crisis? Only the brave know…

More images after the jump

(via: wwd.com)

Diesel’s S/S 2009 ad campaign. Need I say more? The surreal, dreamlike atmosphere speaks for itself… see the rest of the images after the jump

In the last few seasons we see the comeback of the pale jeans. After many years considered being a no-no, those light washed, worn look denims are back in mode. This trend is especially practical for those of us, who can’t take off their jeans even in the high temperatures of summer, as they tend to be light in weight, not only in shade. Wear them skinny or wide, bleached or stone-washed; just make sure the occasion is not too formal…

More pictures of diesel‘s fine example (above) after the jump, or get it here.