Brand New | Riviera Club S/S 2010 Lookbook

With its debut collection, Santa Barbara based menswear brand, Riviera Club toasts the legend of Bunker Spreckels, surfing’s “Divine Prince of Decadence”, who at the age of 21 inherited a vast family fortune. Traveling the world with a hired photographer and a surfboard, he lived a life of spontaneous extravagance and style, until his unexpected and mysterious death at the age of 27. Riviera Club relives Bunker’s times and travels through the detailing of their Spring/Summer 2010 collection.

Signature items include: Baja-style poncho tops; crumpled, unlined chambray blazers; relaxed, over laundered shorts; sun-faded T-shirts; classic shirting with contrast facing; washed-out Henley tops and sweats with exaggerated stitched bib details; and easy-fit-chino-style pants.

More images after the jump