GANT RUGGER S/S 2010 Collection

This season Gant’s Rugger line, addressing a style conscious young customer, has been meticulously re-invented. Largely based on archive and vintage Gant pieces the concept stands on a solid foundation of timeless American sportswear. It goes back to basics with the iconic pieces that constitute the very foundation of the Gant brand.

The line is built around a fictional character born and raised in NYC. His friends, travels, favorite books and music inspire seasonal varieties of classic Rugger high quality garments created with meticulous attention to detail. This season’s inspirational look is the effortlessly cool original preppy style created by the 6o’s Ivy League students.

Key pieces: 50’s replica button-down Oxford shirt, Heavy Rugger in original 6o’s style, Club blazer, Waxed cotton parka, Sun bleached classic chinos.

More images after the jump