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Nudie Jeans Injection S/S 2010

2010 April 19

Lately we’ve been bombarded with news and innovations from Nudie Jeans. Those busy Swedes seem to never rest, constantly conjuring up the next wash, treatment or fit.

The inspiration for the S/S 10 Injection capsule collection is the color white. A Nudie Jeans kind of white. A white coating that brings to mind the flaking paint on garden furniture in a lilac bower. The kind of pale indigo bleached by the sun until it is almost white with only a notion of blue. Different shades of grey and indigo have been added to balance the color card.

The denim side offers new developments made exclusively for Nudie Jeans Co. For example a reversed denim with most of the indigo on the inside and a fabric with white coating. They will both give interesting inverted effects when worn in.

On the top side Nudie offers tees, shirts, sweatshirts and a denim jacket bleached down to white. All the tees are made in organic cotton and prints are made with inspiration from the Nudie Jeans philosophy.

Stay tuned for Nudie’s A/W 10 Black Injection capsule collection.

More images after the jump


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