J.C.RAGS S/S 2010 Collection

Dutch label J.C.RAGS is the refreshingly uncomplicated solution to denim related fashion style, representing good product, with an honest approach and an understanding of what we really want to wear. The core of the brand’s design identity is a concept they call INDUSTRIAL EVOLUTION, which stands for the spirit of invention from the past, combined with what is modern today, and will be in the future.

The brands collections, as with s/s 2010, demonstrate their respect for authentic, utilitarian values of workwear products as well as the functional, inventive details of active wear. Denim is key to JCR collections, and is designed to mix and match with the different product lines.

More images after the jump