Nudie Jeans S/S 2010 Lookbook

Nudie‘s inspiration for spring/summer 2010 is found in a feeling – the Swedish melancholy. They found it in the work of photographer Sune Jonsson, in his book …and time becomes a wondrous thing. His photographs give a strong feeling of the loneliness, the simple and poor life in rural Sweden during the 50s and 60s. It’s a life where farmers and workers used their jeans, shirts and overalls in their everyday life. People that only dressed up for Sunday church. Through Jonsson’s camera we are invited to their homes. We get a glimpse of their lives, their hopes of a new future and their dreams of the past. The collection offers the striped worker shirts, the Sunday outfit with wool jacket and waistcoat on top of an off white striped shirt. The cap and the hat and the grandpa shirts, all of them tell the tale of melancholy working history. A history that is more about picking potatoes, rather than digging for gold.

Many more images from Nudie’s s/s 10 lookbook after the jump