Woolrich John Rich & Bros. S/S 2010 Lookbook

Mixing urban life with the rustic life in the woods and surfing in the Atlantic, WOOLRICH John Rich & Bros’ spring/summer 2010 collection can be summed up in three themes: City Surf, Maine Maritime and “Glamping”. City Surf mixes surfing-inspired clothes with a more urban feel, and thus giving us plaid surfing shorts and rolled up carpenter shorts. Maine Maritime: A trend inspired by the coast of Maine blending fishing and boating into classic nautical themes with a contemporary twist. “Glamping” is a new word that comes from the combination of “glamorous” and “camping” and the new outdoor trend in which the traditional American camping style is reinterpreted in a fashionable way. As a result, the clothes combine sophisticated luxury with the practical functions that you expect from Woolrich.

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