Mardou&Dean Jeans S/S 2010

Oslo based label Mardou&Dean was founded in 2006 by Ingrid Bredholt and Patrik Rosenfors with the aim to express itself through different kinds of arts, focusing on fashion. Inspired by Beatnik culture and literature, ‘Jeans by Mardou&Dean’ was introduced to the market in 2007 as a high fashion denim line, with jeans for both men and women.

The labels denim line is divided between two lines, the more classic styles and the more avant-garde ones, this allowing the brand to be both timeless and fashionable at the same time. Overall the jeans are developed with care down to each and every detail, particularly to the very original wide and slightly open fly, the position of the brand label and the engraved buttons and rivets. The jeans are produced in Italy, employing high quality denim throughout the line either from Italy or Japan.

Take a look at Mardou&Dean’s jeans and more images from their campaign shot by Norwegian photographer Oda Berby after the jump.